[wellylug] Talk - Open sourcing PR

[Andrew Ruthven]

Hi WellyLUG,

The organising team for linux.conf.au 2010 is bringing Sarah Stokely to
Wellington this coming weekend, and she has offered to give an Open
Sourcing PR talk (which she gave in Melbourne a couple of weeks ago).

Where: Catalyst IT, Level 3, Catalyst House, 150 Willis Street, Wgtn
When : 16:00  8/05/09
Why  : Open sourcing PR

See below for a description of her talk, and a short bio about Sarah.
If you're interested in coming along, please let me know so that I can
make sure we have enough chairs out.

Description: PRs, flacks, spin doctors. That may be what you think of 
when you think of PR - whether it's press relations or public
relations.  Let's turn that notion on its head, shake it vigorously,
and see if anything useful falls out of its pockets! What if you could
take the good things about  PR and apply some open source principles
and tactics?

For example - how can PR help you get your point across to the media or
to the public, in a language that makes sense to them? What if you knew
just how to get a journalist's attention to focus on an issue you think
is important? What should you do if your business (or a project you care
about) is getting shredded in the media?

What if your open source business or community project had a PR toolkit 
that could be used by any member of group to help them be an effective 
public spokesperson for the project?

My vision of open sourcing PR is about empowering open source 
businesses, community groups, or projects to develop, share and improve 
the PR tools at their disposal. Creating an open source community which 
learns, grows, shares tools and empowers its users to use those tools to
spread their messages. That's the kind of PR worth getting passionate
about!


Bio: Sarah Stokely works for Keep Left PR in Melbourne and teaches web 
editing and publishing at the University of Melbourne. Until recently, 
she was a longtime tech journalist with a special interest in open
source.
Sarah co-organised the Linux Chix miniconf at LCA 2009, and organises 
Girl Geek Dinners in Melbourne. She is a proud volunteer PR adviser for 
LCA 2010, and for eDemocracy website, OpenAustralia.org.

-- 
Andrew Ruthven, Wellington, New Zealand
At home: andrew at etc.gen.nz |          linux.conf.au 2010 
                           | Follow the signs.  Visit Wellington!
                           |  http://www.penguinsvisiting.org.nz
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